Brief: Zoey's Wagging Tales is an app designed to bring dogs together to play. Owners make accounts for our their furry friends, and create preferences to ensure maximum fun. The mascot Zoey is the base for the logo, her colorful pink scarf became the primary color used for the brand.
Execution: A logo was made first using the likeness of Zoey the mascot, the style used was maintained for the app and advertisements. The brand book created brings attention to areas of focus and describes the target audience.
