I edited the brand of a local business known as The Dental Collective. Over the course of a week and a half I changed their word mark and brand color to their liking. I started with rough ideas and sketches, then made variations based upon what their company favored, using an image they provided. The end result was their personal favorite out of the provided nine options, with a cursive emphasis on The, a light blue color, and a wide tooth icon instead of an A.
